There are going to be some new changes on all networks about affiliates promoting ringtones. Those networks that haven’t change the compliance guidelines yet, I am sure will be changing them shortly.

Copeac sent out an e-mail yesterday stated some of the new guidelines:

Effective Immediately all pages marketing ringtone offers must contain necessary compliance information. You must now display, price point, terms and conditions, and a disclaimer that the user must be over 18 or have the subscribers permission to participate. These changes are being done in an effort to show more consistency and provide more clarity to the consumers as they sign up for premium ringtone or text services. As responsible marketers it is all of our responsibility to ensure that the marketing messages are clear and consistent throughout.

In the e-mail they included the terms and conditions that must be placed on your site for each of the offers they currently have. At least everyone will be playing by the same rules and not sliding under the radar without the new terms.